Judith M. Tonelli-Brown
33 Prospect Street | Rutland, MA 01543
508.277.7563
[email protected]
EXPERIENCE
December 2010 - June 30, 2021
Creative services director – Becker College, Worcester, Mass.
Responsible for collaborating with the vice president of marketing and strategic communications and heads of various departments (including academic affairs, admissions, and institutional advancement) to design and produce multi-media collateral for the College, including: brochures, booklets, magazines, advertising, flyers, posters, invitations, banners, photography, videos, info-graphics, charts and graphs. Responsible for developing and maintaining College brand throughout all collateral.
Skills required to accomplish tasks listed above:
• Designing and creating files and images for printed materials, eblasts
• Updating web pages and social media channels with appropriate imagery
• Conceptualizing, preparing script, and storyboarding videography
• Filming and editing photography and videography, or
• Directing photography and videography
• Page design and content management for the College website
• Writing content, editing, and proofreading text for projects,
• Shopping, negotiating, purchasing, and overseeing printing and other vendor operations
Software proficiencies: Adobe Creative Suite (especially InDesign, Acrobat Pro, Photoshop, Illustrator, some Premiere Pro, some Dreamweaver); Microsoft Office (especially PowerPoint, Word, Outlook, some Excel), Wordpress.
Past Work Experience
Proprietor/designer – Tonelli-Brown Art & Design, L.L.C., Worcester, Mass.
Proprietor of graphic design/illustration/fine art studio/gift shop. Provided creative services for a variety of custom art/craft/graphic design needs. Maintained graphic design client base listed below.
Proprietor/designer – Tonelli-Brown Design, Rutland, Mass.
Provided graphic design/illustration/fine art services. Predominantly graphic design through final art for printed materials. Highly competent user of in InDesign, Photoshop, Illustrator, Acrobat, and QuarkXpress. Clientele included Clark University, Becker College, Fidelity Investments, Colleges of Worcester Consortium, New England Electric Company, Shell Oil Company, the UMass/Memorial Medical Center, UMass Memorial Foundation, Spirit of Change Magazine and The Landmark Corporation.
Art director/production manager/graphic designer – The Landmark Corporation, Holden, Mass.
Responsible for layout, design and production for one of The Landmark Corporation's weekly newspaper publications, The Community Journal.
Graphic designer – The Landmark Corporation, Holden, Mass.
Member of team of designers responsible for design and layout for three newspaper publications (The Landmark, Community Journal, and Today's Parent — now Baystate Parent). This was a part time, on site venture.
Art director/graphic designer – McCrea Design, Worcester, Mass.
Clients included St. Vincent Hospital, Hanover Insurance Co., Inc., Massachusetts Electric Company, and the Worcester Historical Museum.
Graphic designer/illustrator – Biomedical Media Department, University of Massachusetts Medical Center, Worcester, Mass.
Responsible for: graphic design for in-house brochures, posters, flyers, and the like; computer graphics for charts and graphs used by the medical school faculty; poster sessions; and medical and non-medical illustrations.
Freelance designer/illustrator
Provided services in the Central Massachusetts area. Clients included UPBF Studios, LeBeaux Studio and Cookson & Co.
Art director – Sports for the People, Bronx, N.Y.
Designed and produced printed collateral for non-profit organization whose objective it was to make inner city youth aware of the importance of a good balance of physical health, sports and education. Also taught arts and crafts in the Paul Robeson Community Center affiliated with the organization.
Store manager – Westside Copy Center, New York, N.Y.
Managed major copy center servicing Columbia University.
EDUCATION
Vassar College
Poughkeepsie, N.Y. – B.A. Biopsychology (with a pre-veterinary medicine concentration)
Notre Dame Academy
Worcester, Mass. – High school diploma
Also, attended Pratt Phoenix School of Design, Parsons and The School of Visual Arts, New York, N.Y.
Took courses in illustration and graphic design
Certificate in Beginner and Advanced Adobe Premiere Pro
AWARDS
• Becker College President’s Award (2013) – annually awarded to one employee at Becker College. Recipient can be a faculty or staff member and is chosen by the President from a pool nominated by peers.
• Collegiate Advertising Awards (2013) – http://www.collegiateadawards.com/winners
- Becker College Holiday Invitation and Card – Gold Award
- Becker College Global Logo – Silver Award
- Becker College 225th Anniversary Annual Fund Invitation – Silver Award
- Becker Bridges Magazine – Bronze Award
• Collegiate Advertising Awards (2012) – http://www.collegiateadawards.com/winners
- Becker College admissions advertising campaign (category: total advertising campaign) – Silver Award
- www.becker.edu (category: website design) – Silver Award
33 Prospect Street | Rutland, MA 01543
508.277.7563
[email protected]
EXPERIENCE
December 2010 - June 30, 2021
Creative services director – Becker College, Worcester, Mass.
Responsible for collaborating with the vice president of marketing and strategic communications and heads of various departments (including academic affairs, admissions, and institutional advancement) to design and produce multi-media collateral for the College, including: brochures, booklets, magazines, advertising, flyers, posters, invitations, banners, photography, videos, info-graphics, charts and graphs. Responsible for developing and maintaining College brand throughout all collateral.
Skills required to accomplish tasks listed above:
• Designing and creating files and images for printed materials, eblasts
• Updating web pages and social media channels with appropriate imagery
• Conceptualizing, preparing script, and storyboarding videography
• Filming and editing photography and videography, or
• Directing photography and videography
• Page design and content management for the College website
• Writing content, editing, and proofreading text for projects,
• Shopping, negotiating, purchasing, and overseeing printing and other vendor operations
Software proficiencies: Adobe Creative Suite (especially InDesign, Acrobat Pro, Photoshop, Illustrator, some Premiere Pro, some Dreamweaver); Microsoft Office (especially PowerPoint, Word, Outlook, some Excel), Wordpress.
Past Work Experience
Proprietor/designer – Tonelli-Brown Art & Design, L.L.C., Worcester, Mass.
Proprietor of graphic design/illustration/fine art studio/gift shop. Provided creative services for a variety of custom art/craft/graphic design needs. Maintained graphic design client base listed below.
Proprietor/designer – Tonelli-Brown Design, Rutland, Mass.
Provided graphic design/illustration/fine art services. Predominantly graphic design through final art for printed materials. Highly competent user of in InDesign, Photoshop, Illustrator, Acrobat, and QuarkXpress. Clientele included Clark University, Becker College, Fidelity Investments, Colleges of Worcester Consortium, New England Electric Company, Shell Oil Company, the UMass/Memorial Medical Center, UMass Memorial Foundation, Spirit of Change Magazine and The Landmark Corporation.
Art director/production manager/graphic designer – The Landmark Corporation, Holden, Mass.
Responsible for layout, design and production for one of The Landmark Corporation's weekly newspaper publications, The Community Journal.
Graphic designer – The Landmark Corporation, Holden, Mass.
Member of team of designers responsible for design and layout for three newspaper publications (The Landmark, Community Journal, and Today's Parent — now Baystate Parent). This was a part time, on site venture.
Art director/graphic designer – McCrea Design, Worcester, Mass.
Clients included St. Vincent Hospital, Hanover Insurance Co., Inc., Massachusetts Electric Company, and the Worcester Historical Museum.
Graphic designer/illustrator – Biomedical Media Department, University of Massachusetts Medical Center, Worcester, Mass.
Responsible for: graphic design for in-house brochures, posters, flyers, and the like; computer graphics for charts and graphs used by the medical school faculty; poster sessions; and medical and non-medical illustrations.
Freelance designer/illustrator
Provided services in the Central Massachusetts area. Clients included UPBF Studios, LeBeaux Studio and Cookson & Co.
Art director – Sports for the People, Bronx, N.Y.
Designed and produced printed collateral for non-profit organization whose objective it was to make inner city youth aware of the importance of a good balance of physical health, sports and education. Also taught arts and crafts in the Paul Robeson Community Center affiliated with the organization.
Store manager – Westside Copy Center, New York, N.Y.
Managed major copy center servicing Columbia University.
EDUCATION
Vassar College
Poughkeepsie, N.Y. – B.A. Biopsychology (with a pre-veterinary medicine concentration)
Notre Dame Academy
Worcester, Mass. – High school diploma
Also, attended Pratt Phoenix School of Design, Parsons and The School of Visual Arts, New York, N.Y.
Took courses in illustration and graphic design
Certificate in Beginner and Advanced Adobe Premiere Pro
AWARDS
• Becker College President’s Award (2013) – annually awarded to one employee at Becker College. Recipient can be a faculty or staff member and is chosen by the President from a pool nominated by peers.
• Collegiate Advertising Awards (2013) – http://www.collegiateadawards.com/winners
- Becker College Holiday Invitation and Card – Gold Award
- Becker College Global Logo – Silver Award
- Becker College 225th Anniversary Annual Fund Invitation – Silver Award
- Becker Bridges Magazine – Bronze Award
• Collegiate Advertising Awards (2012) – http://www.collegiateadawards.com/winners
- Becker College admissions advertising campaign (category: total advertising campaign) – Silver Award
- www.becker.edu (category: website design) – Silver Award